Ashraff Associates: Brand Development Maestros Celebrate 5th Anniversary
Ashraff Associates celebrates half a decade today, 6 April, in an industry that is competitive, crowded and constantly challenging, and it does so proudly, having remained true to the values it was built on. Renowned as a compact yet impactful purveyor of quality branding and communication solutions, Ashraff Associates proved itself to be a force to be reckoned with.
As the Agency’s Executive Creative Director, Aman describes the last five years as challenging yet gratifying, “The height of standard in originality and quality, which we hold ourselves to, has paved the way for our numerous success stories. We will never compromise on the quality of our work. That is the promise we pledge to our clientele.”
The Agency has worked with a prestigious line up of clientele and has serviced reputed brands such as Unicom Commodities, Jetwing Hotels, Tokyo Cement Group, Canon, Fairway Holdings, Maitland & Knox and UNDP to name but a few.
Asked what skills separate Ashraff Associates from its peers, Aman answers: “Passion. Passion and dedication to always deliver the best by crafting, crafting and crafting until perfection is improved upon. We live the mantra of ‘Connecting with real people, with real insights and projecting those insights in the most imaginative way’; In doing so, we have now firmly established ourselves as one of the most sought after purveyors of branding development i.e. corporate identity and communication solutions. This is undoubtedly our greatest strength. However that does not mean that we shy away from other commercial communication solutions which we have received high praise for as well”.
The Agency’s invitation to sit on the board of the 4As in 2015 followed by their reelection in 2016, stands as one of the highlights of the Ashraff Associates story. Citing this opportunity as one that gave them a voice in the transformational development of the industry in Sri Lanka, Aman describes feeling both honoured and profoundly humbled by the great measure of confidence peers and colleagues have placed in such a young agency.
The agency is also a proud source of on-the-job training and development for many talented young people who have elected to enter into the advertising arena. Having been put through their paces and been given an excellent grounding at AA, these future stars have gone on to shine in the industry at other agencies and also as entrepreneurs in their own right.
So what does the future hold for Ashraff Associates? Expansion into new ventures including film and digital video production as well as event management are on the cards, heralding a new era of exceptional creativity and quality for all those who work with the agency. For more information about the agency, its work, its passions and the people who make it tick, visit www.ashraffassociates.com.
Taken from Daily Mirror
